Last night’s Brit Award winner’s enjoyed a huge surge in album sales.
Florence & The Machine and Dizzee Rascal saw sales of their music sky rocket following their success, as both artists won two of the biggest awards of the night.
Music retailer Amazon.co.uk reported that sales of Florence and the Machine's record Lungs, named Best British Album, increased by 1550 per cent in the hours following the ceremony, sending it to the top of the Amazon music best-sellers chart.
Figures for Best British Male winner Dizzee Rascal’s album 'Tongue N' Cheek' rose by 2400 per cent. Kasabian's album, 'West Ryder Pauper Lunatic Asylum' benefited from a 1625 per cent increase in sales after they were named Best British Group.
Other acts that performed at the ceremony, including Lady GaGa and Robbie Williams, have also seen their record sales increase.
Plus Florence Walsh and Dizzee Rascal’s Brits duet has become the UK’s fastest released single going on sale just five hours after it was performed.
Walsh, from Florence And The Machine, sung a version of her cover of Candi Staton's You Got the Love mixed in with Dizzee Rascal's Dirteee Love.
Their duet, You Got the Dirteee Love, was recorded live at 9pm last night and went on sale exclusively on iTunes at 2am, is currently at no.3 in the iTunes singles chart.
All proceeds from the single will go towards the Brit Trust.
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