American Express and channel 4 have teamed up with DJ, producer and recording artist, Mark Ronson, to launch an exciting new competition to “uncover the UK's best music experiences”.
The interactive campaign, ‘My Live Story’ celebrates the power of live music to entertain, inspire and create lasting memories whilst also highlighting American Express' involvement in live music.
The project draws attention to American Express’ award-winning 'Preferred Seating' programme, which is available to its cardholders.
Entrants are invited to share photos, videos and memories of their favourite music experience online in one of three categories: My Shared Story, My Memorable Story and My Inspired Story.
The campaign will reward 21 lucky winners by turning their experiences into a short film which will be aired on national TV towards the end of the year.
American Express has selected a unique mix as the film’s directing team: director Toby Dye, of Ridley Scott Associates, and Ronson, who will collaborate on the soundtrack.
Mark Ronson will also perform at a private red-carpet screening of the film for the 21 campaign winners, organized at Abbey Road Studios in November.
Other music related prizes – such as tickets to the Relentless Freeze Festival and T4's Stars of 2010 – will also be awarded as the promotion gets underway. One lucky person will be in with a chance of winning the grand prize of a once-in-a-lifetime VIP trip to the Grammy Awards in Los Angeles.
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