Thursday, 11 November 2010

Aspiro Sees Sharp Increase in Digital Music Sales

Scandinavian digital media company Aspiro has seen its music sales grow 65% in the last quarter, reports Music Week.

Its WiMP service in Norway and Denmark, seen as a local challenger to Spotify, was the key driver here as it moved into mobile with the launch of an iPhone app.

In June Aspiro sold its mobile division to concentrate on music.

The company also published research in June, claiming that 54% of respondents who had tried streaming services stopped using illegal download sites.

Gunnar Sellæg, CEO of Aspiro said, “Now that we have divested former business segment Mobile Entertainment, it's clear that Aspiro is a growth company. Music sales have doubled and we're noting continued very brisk progress, especially in streaming services.”

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