A new campaign, called Music Matters, has been launched to highlight the importance of music and steer music fans away from illegal file-sharing services.
Music Matters, is a collective of people across the music industry, including artists, retailers, songwriters, labels and managers, formed to remind listeners of the significance and value of music.
The drive aims to highlight the value of music and educates consumers on how to identify legitimate music services.
The campaign has designed a "trust mark" that will appear on licensed music download and streaming sites, including iTunes, MySpace, Tesco and Spotify.
Tinchy Stryder, songwriter Guy Chambers and Duffy were among the artists at the launch in London.
The campaign comes as the digital economy bill, which would give communications regulator Ofcom the power to disconnect or slow down internet connections of online music pirates, goes through parliament.
For more information, go to www.whymusicmatters.org
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