Aspiro Music has published new research it claims shows that the use of streaming services make people listen to more music luring users away from filesharing sites.
The Scandinavian company operates the subscription WiMP service in Norway and Denmark and commissioned Norstat to conduct the research in June this year.
The Survey found one in three Norwegians have streamed music, with 68% saying they listen to more music as a result and 72% say they often find music they didn’t know about prior to using a streaming service.
The survey also found that the range of music listened to increases, while users discover more artists and bands than they did before.
According to the survey there is a striking difference between men and women with 43% of men and only 19% of women have streamed music.
Regarding who streams music, there is also a big difference between urban and rural areas, 46% in urban areas and 21% in rural areas have streamed music so far.
The survey also concludes that streaming services reduce the extent of illegal music file sharing. Over half of respondents (54%) said that since using streaming music services, they no longer download illegally.
Aspiro Music CEO Per Einar Dybvik says, “We believe that efficient and payment-based streaming services will lead to better economy for artists, record labels and rights holder’s long term, and that it will turn around recent years descending revenue trend.”
“We see these results as strong indications that streaming increases both the total consumption of music, as well as broadening the range of music people listen to. We find that very positive”, concluded Dybvik.
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