Friday 20 August 2010

Virgin Media debuts mobile music service at V Festival

Virgin Media will launch a music download store for mobile and PC this weekend, and they are giving music fans attending V Festival’s a preview of the service.

Festival-goers at V Festival's Essex or Staffordshire sites can sign up for a free month's trial by texting a special number that will be promoted on-site.

They will receive five free tracks as part of the trial and have the option to continue the service for £4 per month.

Existing Virgin Media mobile customers will be able to sign up for £3 for five tracks a month.

The service has more than one million tracks licensed and is based on a subscribe-to-download model.

The Virgin Music Media Store service is powered by IMImobile DaVinci Music and opens fully to the public on September 1 on a month-by-month basis.

Virgin Media director of mobile Jonathan Kini says, “With Virgin Media's long heritage with music, V Festival is the perfect place to launch our brand new Music Store. This is a key milestone in our mobile entertainment strategy and anyone with a mobile can take advantage of this new service to access great new music in an instant.”

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